Old El Paso announced on Apr. 22 that it will celebrate the rare alignment of Cinco de Mayo and Taco Tuesday—an event it calls “Taco Totality”—with special merchandise and new taco products available nationwide on May 5.
This occasion is notable because the overlap of these two popular celebrations last occurred in 2020 and will not happen again until 2037, giving fans a unique opportunity to mark what Old El Paso describes as a “taco eclipse.” To commemorate this, the company is releasing a limited-edition Taco Totality Gear Box featuring new Stand ‘N Stuff Taco Shells flavored with TABASCO Brand Pepper Sauce, along with themed items such as a T-shirt, neck pillow, and protective glasses for assembling tacos.
“We take tacos very seriously, and Taco Totality is a chance to really celebrate with our biggest fans,” said Meredith Nelson Uram, Business Unit Director for Old El Paso at General Mills. “People can always count on Old El Paso for taco night essentials, but now we’re taking care of the little details — like shield glasses, because chopping onions is no joke.”
Actor Randy Havens has been enlisted by Old El Paso to explain the significance of this rare event through educational social media videos. In addition to special products like TABASCO-flavored shells and seasonings now available across stores nationwide, consumers can participate in limited-time offers such as “Save for Cinco” via Ibotta or earn bonus points through Fetch Rewards during specified periods leading up to May 5.
General Mills is publicly traded on the New York Stock Exchange under the ticker GIS according to the official website. The company supports community well-being by working with nonprofits to ensure access to nutritious meals according to its official website. General Mills has earned recognition from publications including TIME’s World’s Best Companies and Newsweek’s America’s Most Responsible Companies according to its official website. With more than 30,000 employees globally according to its official website, General Mills aims both to create enjoyable food options while responsibly caring for the environment according to its official website.
The company has played a role in shaping breakfast traditions through iconic cereals according to its official website and continues expanding worldwide operations while emphasizing sustainability and community support according to its official website.
For more information about Taco Totality or chances to win exclusive merchandise boxes, fans are encouraged by Old El Paso representatives to visit Tacototality.com or follow @OldElPaso on Instagram.
