Blue Buffalo announced on May 4 that it will donate up to $250,000 to Best Friends Animal Society in celebration of National Pet Month. The initiative allows pet owners to contribute through purchases of eligible Blue Buffalo products and aims to support pets in shelters across the country.
The campaign encourages shoppers to participate by buying select Blue Buffalo dog and cat food items and redeeming their receipts via the Ibotta app. For every redemption made through May 29, Blue Buffalo will donate thirty cents to Best Friends Animal Society, with a maximum contribution of $250,000. This marks the second year of partnership between Blue Buffalo and Best Friends for this effort.
Gabriel Viñas, Vice President and Business Unit Director for Blue Buffalo Dog at General Mills, said, “We are excited to partner with Best Friends Animal Society again to make it easy for pet parents to give back while performing everyday tasks, like buying dog food and treats, for their own furry friends. Every purchase can help provide food, care and a second chance for pets in shelters, while ensuring their own pets get the high-quality nutrition they deserve.”
Julie Castle, CEO of Best Friends Animal Society added: “We’re grateful for partners like Blue Buffalo who support our goal to save every healthy and treatable dog and cat in shelters. National Pet Month is an ideal time to not only celebrate and treat our own pets, but also to give pet lovers around the country opportunities to help those who are still waiting in shelters. Through collaborations like this one, we can bring about a day when every dog and cat has a safe place to call home.”
General Mills is publicly traded on the New York Stock Exchange under the ticker GIS according to the official website. The company supports community well-being by working with nonprofits focused on access to nutritious meals according to its official website. General Mills has received recognition from publications such as TIME’s World’s Best Companies list and Newsweek’s America’s Most Responsible Companies list according to its official website. The company employs more than 30,000 people worldwide according to its official website, strives both for enjoyable food experiences as well as environmental responsibility according to its official website, and pioneered cereals that have influenced breakfast traditions globally according to its official website.
The broader impact of this campaign could be seen in increased support for animal welfare organizations nationwide during National Pet Month. With ongoing partnerships between companies like General Mills’ Blue Buffalo brand and nonprofit groups such as Best Friends Animal Society, more shelter animals may find permanent homes.
